The first step taken with passion in fashion world in Hatay in 1987 adopts the slogan “more than fashion” and reaches a wide geography and customer mass now in 2023, serving nationwide with 32 stores, 7 dealers and 42 corner points of sale in Turkey; and worldwide in 5 continents and more than 30 countries. Progressing in the fashion world with its more than 150 employees and 36 year experience, our company regularly follows worldwide trends and takes part in fashion shows in different countries of the world every season. Taking notice of design and innovation, we create collections twice a year and present them to our customers. Our brand, with smart casual, casual, classic and groom’s suit collections for 18-30 and 30-50 age groups, is positioned in order to meet the needs of men following fashion trends. Our company manages to reach over every segment of society with its reasonable prices, and adopts a price policy to standardize elegant fashion.
MISSION
We adopt it as a mission to present reasonable prices and a quality product performance to our business associates and customers at all times with total quality management.
VISION
We move toward our goal to be menswear brand with a high brand recognition in domestic and global markets with our 29-year experience and knowledge as well as human resources
PRODUCT RANGE
Reasonable price policy is our company’s basic philosophy. Thus, we possess a collection range by which men can meet all the clothing needs under a single roof, including boxers, socks, suits, shirts, cufflinks, and ties that may be found in every man’s wardrobe.
BRAND IMAGE
Morven supports its brand positioning with two new collections each year and catalogue shootings towards these collections. 360-marketing activities are held at locations we have stores within the scope of seasonal planning after catalogue shootings. Newspaper ads, Morven collection magazine, on-vehicle advertising, and billboard advertising comprise only part of the 360-degree marketing activities. Practices carried out are planned in annual strategy meetings and sustained incessantly to support both store and dealer networks through sales channels.
STORE STANDARDS
In selecting locations for stores and assessing dealership applications, our marketing team primarily analyzes the potential for store architecture and location before the rental. Points with a high passer-by population located inside shopping malls or on main roads are preferred in order to support prof itability. Morven opens stores or at locations with a gross area of minimum 200 square meters and satisfying necessary conditions, or grants franchises if required